The Pooja Edit · by Pooja Dugar
One brand, two ways to shop.
Realistic, wearable clothes, the same ones you see on my Instagram. Shop the Label for pieces I design in real sizes, or the Closet for one-off pieces from my own wardrobe. One bag, one checkout.


New apparel
New in
All new pieces
Coming soonMaroon & Teal Patchwork Blouse
from ₹7,000The Pooja Edit
Coming soonFuchsia Sequin Flower Blouse
from ₹7,000The Pooja Edit
Coming soonSteel Blue Full-Sleeve Blouse
from ₹3,000The Pooja Edit
Coming soonRani Pink Embellished Blouse
from ₹4,000The Pooja Edit
Coming soonLavender Thread-Work Blouse
from ₹2,500The Pooja Edit
Coming soonYellow V-Neck Blouse
from ₹3,000The Pooja Edit
Coming soonWine Cross-Strap Blouse
from ₹3,000The Pooja Edit
Coming soonMustard Border Blouse
from ₹3,500The Pooja Edit
Coming soonMaroon Zari Border Blouse
from ₹2,000The Pooja Edit
Coming soonPurple Brocade Blouse
from ₹2,500The Pooja Edit
Coming soonOlive Full-Sleeve Blouse
from ₹4,000The Pooja Edit
Coming soonPink Halter Blouse
from ₹4,000The Pooja Edit

The Label
Pooja's own designs — kurtis, co-ord sets and linen, made in real sizes and small runs.
View the collection
The Closet
Pooja's own wardrobe, passed on. Every piece is one of one, listed with its condition, measurements and any flaws, so you know exactly what you're getting. When it's gone, it's gone.
Browse the railsPersonal styling & shopping
Wardrobe edits and personal shopping with Pooja, in person or online.
How it worksPre-loved
From the Closet
All pre-loved
One of oneMango Belt
₹100
One of oneBoohoo Floral Corset Top - Pink
₹400₹3,349Boohoo
One of oneZara Satin Draped Open-Back Top
₹700₹2,050Zara
One of oneAND Gingham Bow-Back Crop Top - Grey
₹400AND
One of oneZara Long Sleeve Crop Top - White
₹200₹1,650Zara
One of oneZara Gingham Off-Shoulder Top - Black
₹300Zara Basic
One of oneEmbroidered Gingham Crop Top - Red
₹300Elsa
One of oneSelect Staples Ribbed Bodysuit - Pink
₹400Select Staples
One of oneZara Long Sleeve Crop Top - Charcoal
₹200₹1,650Zara
One of oneU.S. Polo Assn. Polo T-Shirt - Black
₹400₹1,399U.S. Polo Assn.
One of oneCoach Navy Polo with Pink Tipping
₹4,000₹13,000Coach
One of oneH&M Divided Ribbed Collared Crop Top - Baby Blue
₹600₹999H&M Divided
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